Automotive showroom®
Software Product Product Direction Design
Automotive showroom is a comprehensive software product product direction project dedicated to sculpting a distinctive, modern, and highly expressive visual language. While many product teams settle for being seen, Automotive showroom aims to be felt.
- Logotype Design
- Product Guidelines
- Packaging System
- Digital Toolkit
Crafting the system
A complete product direction system designed to scale across editorial, packaging, retail, and digital touchpoints.
- 01 Logotype & wordmark
- 02 Color system & palette
- 03 Editorial typography
- 04 Packaging & lookbook
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+240%
Lift in product engagement within the first season.
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4
International markets reached at launch.
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12
Collection launches under the new system.
From research to refined identity
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01
Research & discovery
Audience mapping, mood boards, and competitive analysis to anchor the product voice.
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02
Concept exploration
Logotype experiments, palette studies, and tone-of-voice principles.
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03
System design
Lookbook layouts, packaging hierarchy, and a responsive digital toolkit.
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04
Delivery & hand-off
Product guidelines, asset library, and onboarding for internal teams.
